What is an Instagram QR Code?

Instagram icon Instagram displaying QR formats on a phone

A QR Code, short for Quick Response Code, is a type of square, digital barcode that stores information. When scanned by a smartphone camera, it instantly redirects users to a specific digital destination, such as a website, social media profile, video, or other online content.

A QR Code for Instagram functions by encoding the account's URL or specific post's link. When scanned, it seamlessly directs users to the relevant Instagram page or post, offering businesses a powerful tool to increase engagement and interaction with their audience on this popular social media platform. Find out more about our QR Code Generator.

Keep QR Code campaigns responsive and relevant.

Broken links, outdated information, mistakes, and typos destroy customer confidence. Dynamic QR Codes let you edit and update content as and when you need to.

How to create an Instagram QR Code

Creating a QR Code for Instagram is incredibly simple and can be done in just a few minutes. Follow these three simple steps:

2

Add your Details

Add a link to your Instagram profile into the "URL" field of our QR Code Generator. Use your browser to do this to avoid any errors and to simplify the process.

Step 2
3

Customize your Design

Before you hit download, customize your code with a range of customization options. From different colors to unique frames, sizes, and even your company logo, you can give your Instagram QR Code the chance to truly stand out.

Step 3

Try it out, and build your QR code!





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Benefits of using an Instagram QR Code for your business

Let's explore some of the benefits of creating a custom QR Code for Instagram:

Reach a larger audience

Reach a larger audience

Creating a QR Code for Instagram helps you interact with new and existing customers with the simple scan of a QR code.

It takes seconds to carry out a scan, and you can direct customers from physical locations like a flyer or posters directly to your Instagram account. Generate one QR Code for all social media profiles.

Track and analyze

Track and analyze

With a Dynamic QR Code, you can track all kinds of data associated with your Instagram QR Code.

Track data such as the time of each QR Code scan to location, total scans, mobile phone used, and more, this data can help you shape future marketing efforts to gain more followers and traction.

Gain new followers

Gain new followers

New followers are difficult to come by in such a competitive social media landscape. However, you can use an Instagram QR Code to boost engagement for your Instagram account and as a result, your business.

You can also create a Facebook QR Code to connect users to your Facebook profile and reach more potential followers.

Stay ahead of the curve

Stay ahead of the curve

Using our Instagram QR Code Generator, you can establish your business as forward-thinking and accepting of new technologies.

This may not be the case for your competitors, so having an Instagram QR Code could put you one step ahead in the eyes of potential customers. This, in turn, boosts interest in your business, services, or products.

Connect digital and physical

Connect digital and physical

Combining print media, marketing, and even product packaging with your Instagram profile is a marketer's dream.

With a QR Code added to physical materials, you can supercharge your marketing strategy and make the most of an audience who are actively engaging with your brand. The result is more scans for your code and more visits to your Instagram profile.

Speak to customers directly

Speak to customers directly

As of January 2023, the Instagram App has over two billion active monthly users.So, people are checking their Instagram feed more than ever, and a QR Code for Instagram helps you reach more people without being obtrusive.

You can also create a Facebook Messenger QR Code to speak to your audience through one of the leading messaging apps.

Easily create Dynamic QR codes for your business

Get instant access to our custom branding, editing and evaluation features today!

What kind of business can benefit from our Instagram QR Code Generator?

Featured placements for an Instagram QR code

Let's explore where you could promote your generated Instagram QR code:

Man holding business card

Business Cards

Adding a QR Code to a business card means new contacts can scan and save your contact details directly into their mobile address book.

You can also share more detailed, unique information to make more of an impression at networking events, for example, which creates intrigue in you and your brand proposition.

Read more
Billboard on side of lorry

Websites

QR codes on websites serve various functions, such as promoting loyalty program signups and providing discounts.

They can also link to video content, social media pages, and business apps, enhancing user engagement and interaction.

Read more
Flyers and mobile phone

Flyers

Included on a flyer, a QR Code promotes interactivity by guiding potential customers from a printed product to an online resource.

This increases a sense of ownership and interest, and allows you to provide extra information in a digital format.

Read more

Businesses benefiting from Instagram QR Codes

Here are a few examples of how an Instagram QR code can be applied to everyday business operations:
QR Codes for photographers

Photographers

Photographs and videos rule the internet, and having the right visual presence is vital if you're a professional in the industry.

With a QR Code for Instagram, you can generate interest in your work simply and effectively, boosting your presence and growing as a brand as a result.

QR Codes for influencers

Influencers

Looking to stand out as an influencer? A QR Code for Instagram could give you that extra uplift. Helping you stand out and cross-promote yourself in physical and digital spaces, you can get ahead of others in your field and make your mark online.

As well as Instagram, we offer QR Code generation for all leading social media platforms, from TikTok to LinkedIn, YouTube, Facebook, and more.

QR Codes for restaurants

Restaurants

Food is one of the most popular forms of content online, and more so than ever on Instagram. Using a QR Code, you can direct customers from your physical restaurant to your Instagram profile and attract more business directly.

You can also encourage positive reviews of your eatery with online discounts and promotions to help spread the word online, but it all starts with a QR Code.

QR Codes for artists

Artists

With a QR Code for Instagram, you can show off your art on the most visual social media brand out there. Since it's such a highly visual platform, this is not an opportunity to miss for artists.

Dynamic QR Codes also help you promote your Instagram profile to thousands of new followers and Instagram users. On top of this, artists can encourage people to reach out to them directly via Facebook Messenger with a QR Code.

QR Code Generator Instagram - Best practice guide

Creating a QR Code for Instagram can help your business massively, but there are certain ways you can really thrive online with the help of this technology.

Let's explore some of the top tips for making the perfect Instagram QR Code.

Add a QR Code CTA (call to action)

By adding a call to action to your Instagram QR Code, you can boost the number of scans it’s likely to receive.

Something as simple as 'follow us on Instagram' or 'scan QR Code to visit our Instagram page' provides context to users and helps them understand what your code is linked to and why they should trust it.

Add a QR Code CTA (call to action)

Use a browser link for your Instagram QR Code URL

Copying your Instagram username or profile link from the app isn't particularly user-friendly and can lead to complications with the scanning of your code. To avoid these issues, simply copy your Instagram profile URL from your desktop browser, instead.

Use a browser link for your Instagram QR Code URL

Customize your QR codes

There are lots of ways you can customize your QR Code to drive traffic to your Instagram page or a specific post on the platform. The customization options available are incredible with Dynamic QR Codes particularly, as you can edit the link associated with your code as often as you like.

This means you can change it from a link to your Instagram profile to a carousel post on your Instagram page, or to any specific post you like.

Find out more about Dynamic QR Codes.

Customize your QR codes

Run tests on your QR Code

Make sure your QR Code points to the correct location, so when people scan it, they aren't wasting their time. Do this before you download your code to avoid complications, particularly when creating permanent QR Codes (Static QR Codes) because you can't change the information in your code link after you hit download.

After you’ve carried out these actions, it’s time to use our QR Code Generator.

Run tests on your QR Code

Instagram QR Code Generator FAQs

Using a camera app on a mobile device, you can gain seamless access to an Instagram profile with an Instagram QR Code. Simply point your camera at the QR Code and you'll be directed to the Instagram App and more specifically, the Instagram profile associated with the code you scanned.

The whole process takes seconds, and you can scan QR codes from physical and digital locations with your mobile device.

The Instagram App is full of analytics, just like our best QR Code Generator. Combining data from both platforms, you can initiate maximum interest in your business and Instagram profile, but this can only be achieved with a Dynamic QR Code.

As well as detailed analytics and tracking, Dynamic QR Codes offer the chance to edit your Instagram QR Code link as often as you like, which can't be said for Static QR Codes.

Find out more about Dynamic QR Codes.

You can access our QR Code Generator and create Instagram QR Codes on a 14-day free trial, where you can make as many Static QR Codes as you need to.

Perfect for running a limited promotion, a Static QR Code can help you understand the complexities of QR technology before committing to a fully paid, feature-filled plan.

However, you're unable to create a Dynamic QR Code on a free account. Instead, you'll need one of our paid QR Code plans.

Find out more about our QR Code pricing.

To create physical versions of your Instagram QR Code, you can print codes extremely simply. Just click “generate QR Code” after you've designed it and then send it to print from your computer. If you’re printing it onto marketing materials or packaging, send it to your professional printing service.

Users will be able to scan your QR Code as long as it's larger than 2x2cm in size and is in a decent resolution to print. For this, we'd recommend printing in a file format such as SVG, PDF, or even PNG.

Printing an Instagram QR Code onto your packaging or physical marketing materials helps you connect your favorite social media channel to the physical world, which helps you boost your Instagram followers.

If you prefer another social media channel for your business, you can take a look at our Social Media QR Code Generators.

The number of Instagram QR Codes, and all QR codes for that matter, you can create will depend on the plan you choose. With all of our plans, you can create unlimited Static Codes, but you'll need a paid plan to create Dynamic QR Codes.

With a Starter Plan, for example, you can create 50 Dynamic QR Codes and you'll be able to create 300 Dynamic Codes with an Essential plan. Professional Plans offer the chance to create 1,000 Dynamic Codes, Enterprise Plans offer 2,000, and the Ultimate Plan gives you the chance to generate 3,000 Dynamic QR Codes.

Find out more about our Dynamic QR Code pricing.

An Instagram QR Code works like any other QR Code. Users scan it using the camera app on their phone and they're directed to an Instagram post or page that you've linked to using a QR Code Generator.